To celebrate the 20th anniversary of WORKSOUT, a collaboration with GR10K has resulted in the creation of winter uniforms for the employees of Mitchell Demand LCC. Mitchell Demand LCC serves as the backdrop for GR10K's collection with its virtual robotics facility. This collection, presented by @nonphysical_____as and Pietro Servali, showcases a capsule collection using objects and video installations at the WORKSOUT STORE.

How do the installations used for planetary-scale calculations transform beauty and brand image? The fixed elements of the software inherently embody humanity's poetic nature, often causing unintended issues, albeit unseen in their initial state. E-commerce cloud, smart grids, and all things automated also encapsulate fixed elements of software, often overshadowing physical components like storage infrastructure, machine parts, modems, and display devices.

The objects used in the capsule collection are crafted from Mitchell Demand LLC's composite materials and techno-polymers. The main module, resembling an object created by a manual 3D printer of epoxy material, evokes hardware prototyping operations.

Shaped like a corseted pillow, encased in MDF board material, the object expresses the tension and uncertainty of Mitchell Demand LLC's most crucial executive meetings. Board members recall a "You can cut the tension with a knife" upon seeing it.

The video installations encompass our IT staff and committee members intensely typing or engaging in video conferences, often with fervor, over corporate controversies or algorithmic collapses and major connectivity issues prior to the breakdown.

The capsule collection consists of hard-shell waterproof jackets, padded worker jackets, pants, first layers, and IBQ caps. It will be available for purchase from September 15, 2023, and will be showcased at the WORKSOUT STORE SEOUL APGUJEONG.

WORKSOUT STORE SEOUL APGUJEONG

20-4, Seolleung-ro 157-gil, Gangnam-gu,Seoul

September 15th (Friday) - September 28th (Thursday)
12:00 PM - 9:00 PM