OBEY X SEOUL JANGSU

The scecond collaboration between Obey and Jangsu Makgeolli

The American streetwear brand Obey is teaming up once again with South Korea's iconic makgeolli brand, Seoul Jangsu, for their second collaboration. Following their initial partnership to celebrate the opening of Obey’s Seoul store last year, the two brands have come together for another unique collaboration.

This collaboration, themed 'OBEY in SEOUL,' is a celebration of the historical reunion between two brands that transcend time and generations. With a focus on blending Eastern and Western cultures, it aims to reinforce the heritage of both brands while focusing on creating a new culture that embraces both tradition and modernity.

The OBEY X Seoul Jangsu collaboration collection includes a wide range of items, including the “OBEY Jangsu Makgeolli,” reversible jackets, t-shirts, hats, and Sierra cups engraved with the OBEY X Seoul Jangsu logo, all seamlessly combining Seoul Jangsu’s signature colors with OBEY’s iconic face. The collection will be available starting Saturday, October 19th, at the OBEY Hongdae store.

[Release Schedule]

Mekgeolli Night Party Pre-Launch : Friday, October 18th 2024 17:00 (Based on KST)

Location: Seoul Takju Seongdong Distillery, 42 Seongsui-ro 20-gil, Seongdong-gu, Seoul

OBEY STORE SEOUL HONGDAE WAUSAN : Saturday, October 19th 2024 12:00 (Based on KST)

Location: 74, Wausan-ro, Mapo-guSeoul, 04067

WORKSOUT & WORKSOUT WORLDWIDE Online stores : Monday, October 21th 2024 14:00 (Based on KST)

[Important Notices]

* For the pre-sale at Friday's event, only card payments will be accepted.

* Entry will be on a first-come, first-served basis, and no numbered tickets will be distributed.

* Unofficially created listed will not be recognized.

* To ensure a smooth process, there may be queue management or other entry controls.

* Parking in front of the store is strictly prohibited. Please be cautious to avoid towing or fines.

* Reserving spots with bags or personal items, or the like will not be permitted.

*Waiting with large items as tents or mats that occupy excessive space is not allowed. (One-person chairs are allowed.)

* Please remain cautious of passing vehicles and potential safety risks.