OBEY's first offline store, Hongdae Flagship Store, will open on March 23rd.
Located on the streets of Hongdae, which best fits the brand's emotions and style,
OBEY will showcase its diverse line and special collections.

To celebrate, an opening party will be held on Thursday, March 23rd at 6 pm.
The party is open to everyone and will feature play by SEOUL COMMUNITY RADIO DJs,
as well as Jangsu Makgeolli and simple food.
*막걸리 (makgeolli) is a traditional Korean alcoholic beverage made from rice or wheat.

With the opening, OBEY SEOUL COLLECTION, available only in Seoul, will be released.
OBEY will also give away a limited number of t-shirts in collaboration with Jangsu Makgeolli
on a first-come, first-served basis.

Come and enjoy OBEY's first start in an independent space.

[Event Details]
Date: Thursday, March 23, 6:00 pm ~ (KST, GMT + 9)

[Location]
OBEY SEOUL FLAGSHIP STORE
74, Wausan-ro, Mapo-gu, Seoul

- Visitors will receive a Jangsu Makgeolli collaboration t-shirt
on a first-come, first-served basis (while supplies last).

- The store will not be in operation on the day of the event
and will resume normal operations on March 24th.

- Due to the smooth operation of the event,
there may be restrictions on admission waiting, etc. as it is open to everyone.

- ID checks may be requested for alcoholic beverages.