GUESS USA

GUESS Inc. is an American clothing company, notable for its black-and-white advertisements. GUESS licenses its brand on other fashion accessories, such as watches, jewelry, perfumes, bags and shoes.

GUESS began in 1982 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. GUESS began offering licensed products, including watches, eyewear, and a fragrance line. In 1985, it introduced black-and-white advertisements, which went on to win numerous design awards. Its fashion models have included a number of supermodels, many of whom first achieved prominence via these ad campaigns.