PALACE

Palace Skateboards (or Palace) is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skate-wear with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes its branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles, Tokyo and in 2024, Seoul. and launches new products every Friday morning during their five seasonal periods: Spring, Summer, Autumn, Winter, and Ultimo. The brand has gained popularity within the streetwear community, presumably for its uniqueness and limited availability.