BACK2BACK
b2b as a bond. A BACK2BACK of exchange between its founders. A mix of wardrobes and cross over history as a performative act of improvisation. BACK2BACK embodies the vision of Yolanda Zobel and Marcelo Alcaide, premised by their initial collaboration in the helm of the french house of courrèges, where they initiated the genesis of this work in progress, deeply connected with the based status quo of the late house.
Within its kaleidoscopic perspective, the brand seeks to explore a constant and permanent state of experimentation. The brand engages with the current market through its unique methodology, empowering end consumers to articulate the multi-functional pieces in their own wardrobes and by exploring the symbiotic relation between hermeneutical garments and linguistics, intending to extend the continuous rhythm of experimentation inherent to improvisation as embodiment for freedom and liberation.
Within constant transformation, the garments are a clear expression of a (post) contemporary self - materialised and perpetuated, through of a common language of exceptional forms that transform the unconventional into ordinary, without the constraints of a predetermined choreography. b2b intends innovation and determination as well as imperfection and concern. It celebrates the process as much as the product: the raw, the real and the imperfect are as valued as the final article. A celebration of the morphing organism by blurring the boundaries for new modality of relations, making the presence of the body tangible as transparencies reveal an absoluteness of intent that adapts to reality by returning us an analysable body, a manipulable one. On editing the narrative of the body in wildly contrasting scenes, b2b reveals the pattern of meanings that is woven into our community's reality. BACK2BACK seeks to create a comfortable fetish by utilising seemingly ordinary materials in their designs.
The brand embraces a functional and straightforward sensuality, making the inappropriate appropriate through unexpected openness and transparency. Distortion and transparency are constantly disrupting the surfaces; the fabric is tampered, shaped, it is cut and reunited with zips, strings, revealing new possibilities of the fitting.
Within constant transformation, the garments are a clear expression of a (post) contemporary self - materialised and perpetuated, through of a common language of exceptional forms that transform the unconventional into ordinary, without the constraints of a predetermined choreography. b2b intends innovation and determination as well as imperfection and concern. It celebrates the process as much as the product: the raw, the real and the imperfect are as valued as the final article. A celebration of the morphing organism by blurring the boundaries for new modality of relations, making the presence of the body tangible as transparencies reveal an absoluteness of intent that adapts to reality by returning us an analysable body, a manipulable one. On editing the narrative of the body in wildly contrasting scenes, b2b reveals the pattern of meanings that is woven into our community's reality. BACK2BACK seeks to create a comfortable fetish by utilising seemingly ordinary materials in their designs.
The brand embraces a functional and straightforward sensuality, making the inappropriate appropriate through unexpected openness and transparency. Distortion and transparency are constantly disrupting the surfaces; the fabric is tampered, shaped, it is cut and reunited with zips, strings, revealing new possibilities of the fitting.